If you’re in the beauty industry and dedicating your efforts to perfecting your product lines, you’ll want to take the same comprehensive approach to the design of your cosmetic labels. Your labels serve as the first impression with your potential customers and in this guide, we have some tips on how to make them just as impactful as your product.
Cosmetic labels to separate your product from the pack
Consider this – Throughout her life, the average female will spend more than $225,000 on skincare products. More than 55% of male consumers are using some kind of cosmetic product. And an outstanding $8 billion in makeup sales drives the beauty industry’s biggest segment.
What does that mean for your cosmetic product?
It means you’re launching in a saturated and noisy market. The key to your product launch success lies in your ability to separate your product from the pack. And your custom label designs can help you do just that in a big way.
Consider your product goals, and then begin your custom label design process with these objectives in mind:
- Attractive in design
- Primary focal points and results claims
- Storytelling properties
- Distinctive voice and style
- Unique packaging and/or labeling
- Resonates with a unique target audience
Choosing effective and long-lasting label materials
In addition to the creative designs, you’ll want to consider the physical aspects of choosing the right packaging and labeling. You’ll need to consider the size and shape of your product, including jar-styled wrap-around labels or top and bottom lid custom labels.
You’ll also want to think about the impact of the aesthetics of your cosmetic label in terms of how it looks and feels in a customer’s hand. Choose from soft-touch lamination, embossing, and even scents to include to enhance your product’s first impressions.
Products that will ultimately live in the bathroom like body washes, shampoos, or gels, will need to have waterproof labeling. Understanding how your customers will use and store your product will help you determine if you need easy-peel removable labels, permanent custom labels, or high-tack extra permanent label materials.
Creating custom label messaging that attracts consumers
The most effective cosmetic labels are those that primarily share important information about the product. So, while your logo and the product name need to be visible on your label, so do those statements that separate your product from the competition. Make your statements attention-grabbing and unique.
Here are some examples of important information that deserve front-and-center placement on your cosmetic label.
- Cruelty-Free Practices
- Guaranteed Results
- Special Endorsements
Beautify your custom label designs
With your cosmetic label materials and messaging identified, you can now get creative with your label design. Here’s where you’ll want to introduce corresponding shapes, colors, and fonts that make your product stand out and attractive to your target market. Additionally, don’t be afraid to rework your label design a few times, getting feedback from staff, vendors, and test audiences before making a final decision.
Consistent brand messaging matters
Make sure your cosmetic label aligns with your company brand, voice, and style. For example, if your cosmetic brand is luxury, your product label should look and feel luxurious. If you are an eco-friendly company, focused on sustainable solutions, your label should reflect those missions. Keep your fonts and color palettes like those you use in all your marketing and remember that every new product you offer should be immediately identifiable as an extension of your brand.
Be mindful of industry regulations
As part of your custom label design process, be mindful of regulatory compliance. Depending on the type of cosmetics, there will be specifics you’ll need to include on your label. For example, the Fair Packaging and Labeling Act, along with the Federal Food, Drug, and Cosmetic Act, outline certain requirements for cosmetic labels, for example:
- The existence of a principal display panel
- The net quantity of products included
- The name and location of the business
- The official declaration of ingredients
- The potential risks or hazards posed to consumers
Choosing the right cosmetic label design and printing partner
Our team of design and printing experts has decades of experience working with cosmetic lines and providing high-quality custom label solutions. As you start on the journey of creating a captivating label for your cosmetics, keep this guide handy. For further assistance with your product label project, reach out to us at 954-771-7204.