Best practices in direct mail include using an oversized envelope and utilizing color and text on both sides of the envelope. Case Paper did all this and more in a recent mailing we received. Let’s take a closer look and see why it was so engaging for the recipient. Format: The outer envelope is 9”…
With 42% of Americans reading or scanning their direct mail, it is critical to stand out. Seeing an increase in leads or sales is usually a good indication of a successful direct mail campaign. However, without proper tracking methods, it can be difficult to measure its actual performance. Ritter’s Printing & Packaging has created a…
In a digitally powered world, you may not have considered using direct mail to reach customers and prospects, but it’s a powerhouse for marketing. The lifespan of an email is about 2 seconds, and brand recognition after a digital ad is only 44%. But brand recognition for direct mail is 75%, with an average lifespan…
Direct mail is an effective marketing tool, used for more than a century to directly connect businesses with new and existing consumers. Unlike traditional broadcast media, direct mail allows users to target their desired audience by sending them unsolicited advertisements via the postal service. More than ever before, direct mail marketers depend on gathering data…
Car manufacturers are consistent direct mailers to their existing clientele, and often potential new customers. The bottom line is that they want to keep their customers under the umbrella of their brand. They do this by staying in front of their audience. How do they manage that, you ask? Well, they mail… a lot. Needless…
With COVID-19 taking a toll on businesses across the globe, retailers are getting more creative with their marketing campaigns. Costco is just one of the many companies taking advantage of direct mail. In this direct mailer example, Ritter’s Printing & Packaging reviews how they did it. A DIRECT MAILER EXAMPLE OF HOW TO CONNECT WITH…
A higher response rate than all digital channels combined A well-done direct mail campaign will help you reach more potential customers as well as connect with your existing ones. If you’re looking for a cost-effective way to go after your target audience where they work or live, direct mail services offer the perfect solution. Savvy…
The packaging you choose for your products is important as it plays a role in the decisions a consumer makes in purchasing. At Ritter’s Printing & Packaging, we offer various packaging and printing finishes to choose from. Our family-owned and operated company specializes in helping businesses create quality packaging that suits their needs and their…
Note to our readers: I decided to adapt this piece to our usual Ritter’s Direct Mail Piece of the Week even though it is not a direct mail piece. Loyalty Programs are very common in today’s marketplace. Colloquy found in a 2013 study that there are 2.647 billion loyalty program memberships in the U.S., which…
Packaging plays a major role in customer experience and brand image and adding UV coating can elevate your packaging to the next level. Consumers focus on packaging that feels luxurious, designed with purpose, and adds value to the product. But what is UV Coating, and is it right for your product? UV coating: what is…