If you’re looking for a creative and cost-effective way to promote your business, then printed labels are the way to go. Custom printed labels are a great way to advertise your brand and reach new customers, with minimal investment required. Many traditional marketing methods can work very well but they often require a big budget. Labels are the perfect indirect marketing approach to get your name out there and they’re so simple to do!
At Ritter’s Printing & Packaging, we’ve put our creative cap on to help you get some marketing inspiration.
Here are 7 ways you can promote your business with labels.
1. Add Labels to Your Packaging
Whether you’re an online business or have a physical store, adding labels to your packaging is a great way to showcase your brand and add a personal touch. You want your customers to become so familiar with your brand that they would spot it anywhere.
When it comes to choosing the label design for your packaging, you can include social media handles, QR codes, or promotions. Your customers will instantly know the package is from you and you can increase your social engagement.
2. Create Custom Labels for Your Products
The best way to stand out from your competitors is to add a unique label onto your products. You can create custom label designs for all your different products. Sometimes it’s true that people will only choose a book for its cover. Likewise, sometimes customers choose products for their labels. So, get creative and choose a fun label design to add onto all of your products to make them stand out.
3. Create Labels for Company Branded Clothing
Labels can be put on t-shirts, caps, sweatshirts, to promote your business. This is a great way to add your logo and promotions to products that are sold and can offer more brand exposure.
4. Hand Out Custom Stickers at Trade Shows and Events
Trade shows and events are hosted regularly all around the United States for businesses to promote their brand and products. You can advertise your business with custom labels and stickers at your booth. They act as a good way to generate traffic and are a fun giveaway that attendees can use on their personal belongings. The verdict is in folks, custom stickers really are the perfect organic marketing tool.
5. Create Custom Bumper Stickers
There’s nothing like a funny bumper sticker to get you through sitting in traffic. Consider getting some fun bumper stickers made to promote your business. This is a low-cost way to gift your customers with something fun and get your name out there.
6. Add Decals or Window Clings onto Your Store Windows
Put custom decals onto your store windows to attract customers walking by. This can help customers learn a little bit about your brand before deciding to come into your store. They are easy to customize and a low-cost marketing effort.
7. Guerrilla Marketing
Guerilla marketing is a cost-effective marketing strategy that utilizes innovative and unconventional methods to gain exposure for a brand or product. If you don’t have a huge marketing budget, this marketing technique is a great option.
Stickers on personal and company vehicles, city buses, taxis, subways, elevators, park benches, and any other place with frequent traffic grows your brand visibility exponentially.
Note: Although it should go without saying, never place labels or stickers on someone else’s property without explicit permission from the owner. It’s not only considered vandalism, but also illegal.
Custom Label Design & Printing at Ritter’s Printing & Packaging
As you can see, there are a ton of ways you can make an impact with something as simple as a label. If you’ve been thinking about new ways to promote your brand, stickers are a great marketing tool you should perhaps consider. If you’re looking for a direct marketing and commercial printing company you can trust, then look no further than Ritter’s Printing & Packaging. We can help you with your custom label design and printing needs. Custom labels are a great way to reach new customers without breaking the bank. If you want to learn more about our direct marketing and printing services, contact Ritter’s today
