Marketing kits can help promote your brand, create new client relationships, strengthen existing ones, and increase customer loyalty. There are many types of marketing kits that you can create depending on what you are trying to achieve. From product launch kits to new employee kits, a custom welcome kit is a great way to make your brand, product, or company stand out.
Launch kits
Putting together a launch kit is a great way to get the word out about your brand and product. Creating an effective packaging design is just as important as who you’re sending the launch kit to, by crafting a package that delivers a fun, unique, and seamless reveal, you increase the chances of it being memorable and impactful on the consumer. This be achieved, with custom printing on the product box or sleeve that can present your brand and product in a creative and clean way. Include items that can be of service to your recipients. Calendars, notepads, quality pens and thumb drives with launch information and some extra space are all items that are likely to stick with the recipient thus increasing exposure for your brand.
Subscription kits
A subscription kit is similar to an eCommerce kit. but tends to be less lavish because it’s shipped to many destinations. Subscription kits are continual and are typically integrated into a marketing strategy and utilized as a means to distribute products. For example, a postcard with upcoming event information, branded stickers with QR or discount codes, even a simple note with gratitude would be welcomed in a well-presented envelope alongside their regular subscription items.
An effective subscription kit utilizes sustainable packaging material, especially since it is recurring and companies that avoid using non-biodegradable packaging, like plastics, convey to consumers that they employ sustainability efforts.
Marketing/sales kits
Marketing and sales kits are used by sales representatives to help promote a company, product, or service, and highlight the advantages they offer consumers. They are commonly made in smaller batches, used on a day-to-day basis, can contain more accessories. Encourage consumer engagement in your marketing and sales kit with features like QR codes, packaged items, folded or sealed instructions that guide you through the experience. You can create an interactive presentation to boost consumer interest in what you have to offer, which can result in a future purchase from your brand.
New hire kits
New hire welcome kits are a great way to help new employees feel welcome, while simultaneously informing them about your company. There is no formula on what should be included in new hire welcome kits, it’s ultimately your decision.
Some businesses incorporate their employee handbooks and other must-read documents while others include company swag, such as t-shirts, stickers, stationery, pens, and more. It’s important to know what information you want to give a new employee and not lose sight of what message about your company your kits are trying to convey.
Client welcome kits
Client welcome kits are a creative way to share important information about your company with the new client as well as developing a strong relationship. A conventional client welcome kit can consist of a welcome note and branded items, such as notepads, folders, pens, and water bottles.
When designing your kit, it’s essential to have a clean look that appropriately tells your company story and foundational values. If the packaging is creatively presented and created out of high-quality materials, you are conveying the message to your new client that the services you deliver are also provided at a high standard.
Local Printing Services
When creating professional, engaging, and creative custom marketing kits, it’s important to remember that the content inside the box is just as crucial as the design packaging on the box. Beautifully printed materials can push engagement further with visual, tactile, and other sensory experiences. It’s important to give these aspects of your kit attention to create a great unboxing experience so your recipient can associate it with your company.
Working with a professional local printing company can ensure you capture the attention of potential consumers, new employees, and new clients. If you want more information on custom marketing kits or have any questions, be sure to follow us on Ritter’s Printing & Packaging Facebook page or talk to one of our team members at (954) 771-7204.
