direct mail

Direct Mail Trends To Expect in 2022

Direct mail is an effective marketing tool, used for more than a century to directly connect businesses with new and existing consumers. Unlike traditional broadcast media, direct mail allows users to target their desired audience by sending them unsolicited advertisements via the postal service. More than ever before, direct mail marketers depend on gathering data…

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Direct Mail Review: Humana

The coronavirus has shown all of us that we need to be offering help to our clients rather than trying to sell to them. A recent mailing from Humana is a great example of offering something to the end-user without asking for anything in return.

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